The Hanover Area Chamber of Commerce introduces a brand new logo in celebration of its 70th Anniversary. The logo features imagery of the well-known Ledyard bridge reflective of the unique, bistate characteristic, uniting not only Norwich, VT and Hanover, NH, but representative of the many communities and businesses that comprise the Upper Valley. The left-to-right and bottom-to-top movement of the bridge within the logo, provides a sense of positive direction. The logos natural colors and images echo the surrounding Upper Valley landscape where residents and visitors live, work, and play.
The original Hanover Area Chamber of Commerce logo was created in 2008 by designer Doug Lufkin of Lufkin Graphics
. Possesssing this perspective and being steeped in the chamber's vision and mission, Mr. Lufkin collaborated with Tracy Hutchins, CEO/President and Maria Lara Dailey, Marketing Coorinator, on an anniversary make-over. Several iterations were created before presenting to the Board of Directors and within a few months, a new logo was born.
Doug Lufkin is a Hanover Area Chamber of Commerce member and has been serving his clients for 27 years. He enjoys the creative challenge of working with a clients' product, service or program, and creating a design that uniquely reflects their identity while resonating with and attracting their audience. When asked about what he enjoys most about his work, Mr. Lufkin replied, "I like to listen to what they want to accomplish, and then bring that to fruition." Speaking about working with the chamber, he reflects, "Working with the HACC is wonderful, because they have so many distinctly different programs and events – I never know what they'll ask for next! They're very open to new ideas and really collaborate well to help shape a project. There's a nice energy and synergy. It's easy to do excellent work with such an enthusiastic team." The chamber is grateful for his talents, experience, and flexibility.